Inspired by business

Who we are

  Tobacco Trade is a leading trading company in the distribution of tobacco and FMCG products. Our holding was established in 2007 as a subsidiary of Dafna Group. For a short period since its founding it succeeded in affirming on the Bulgarian market by its successful distribution and sale of products of various international brands. The main direction of our business is the implementation of direct sales on a national level. Our team consists of professionals ready to fulfil the requirements and needs of each of our clients.

  Our activity includes a complete process – from logistics, through marketing activities to distribution and retail servicing. To meet high market standards, the company has a dedicated division in serving key customers – local and international trading chains.

  We offer effective business solutions in sales, marketing and management, moreover we deliver long-lasting and sustainable business relationship with our partners. Tobacco Trade is proud of its capability to launch new products and to promote different international brands on the Bulgarian market.

Our history

  In 1992 the foundations were laid with the establishment of Dafna, a company organized as a distributor of tobacco products and other fast moving consimer goods. In 2004, the company is being restructured to Dafna Tab, implementing the direct sales model for the first time.

  Tobacco Trade began its existence in 2007 and inherited the experience and contacts of Dafna Tab. In the same year the forming of regional structures in the country began. Within the next 5 years the company developed its network to 11 regional companies with 14 distribution centers.


  Our business is handled by highly qualified managerial staff at high internationally recognized standards.

  Our employees receive regular specialized trainings to achieve higher and more effective results.



Mission and values

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